This campaign intended to rework an existing campaign which was both poorly done and offensive. The concept behind the original ads was that different mattress owners dreaded going to sleep on their mattresses every night, making an off-putting play on the idea of domestic violence. The ads portrayed people with beat up faces, claiming that they were abused by their mattress. My reworking of the campaign held onto the idea of dreading going to sleep, but instead suggest that their mattress is haunted. This is not only much less offensive, but more genuinely fun of a concept.